# Reports

Traffic, search, and what shipped, side by side. The charts do not claim a change caused a number.

Reports is titled "Site performance." The line under it is "Traffic, search and what shipped, side by side." You can read the past 7, 28, or 90 days.

## The tabs

- Overview
- Traffic
- Search
- What shipped
- Leads, only for a role that can act on submissions, and only once there is one

Leads is the form inbox. It is not a fifth item in the nav.

## What the numbers are not

Shipped days are marked on the charts. The mark does not say the change caused the rise or the drop. Outcomes are before-and-after observations, not a controlled experiment. Read the caveat on the report.

Coverage tells you whether search, traffic, and content checks could read the site. It is not a ranking promise.

Shared report links expire and can be revoked. They leave people's names out. The weekly digest emails what shipped, what is waiting on you, and the top opportunities. Unsubscribing changes the email for you only.