Start from a play.
New to Everbase? Choose a play to discuss your site. Already a client? Copy the prompt into Ask. Every play explains the inputs and review needed before work starts.
Every play, from a new page to a read-only check.
Build · 6 plays
Make a page or a section from a sentence.
- Proposed Add an approved section Add an FAQ, logo row or another section your site already supports.
Before
An existing page.
After
The page with one approved section added.
- Proposed Make a London event page Make a London event page using the Berlin layout.
Before
Berlin · existing event layout.
After
London · new date, venue and registration link.
- Proposed Draft a CMS article Prepare a blog post in an existing CMS article type.
Before
Your approved article brief.
After
A structured CMS draft for review.
- Review required New page A new page for a segment, campaign or use case, in one of your site's page types.
Before
No page for this yet.
After
A new page, in one of your page types.
- Review required New section Add a section to an existing page: logos, a comparison, an FAQ.
Before
The page as it stands.
After
The same page, plus the section.
- Review required Page from a design Draft a page from a Figma frame using blocks this site already has.
Before
A Figma frame and no page for it yet.
After
A draft page of the blocks that matched. Nothing is published.
Improve · 7 plays
Rework a page that is already live.
- Review required Update approved copy Replace a headline or paragraph in a published post with wording you have approved.
Before
The current headline.
After
Your approved replacement in the same place.
- Proposed Add a customer quote Add an approved customer quote to your pricing page.
Before
Pricing plans without this quote.
After
The approved quote beneath the plans.
- Proposed Change “Book a demo” sitewide Replace “Book a demo” with “See it in action” across an agreed set of pages.
Before
Home · Product · Pricing: Book a demo.
After
The agreed buttons: See it in action.
- Review required Optimize a page Rework copy, layout or calls to action on a page that underperforms.
Before
A page that underperforms.
After
Copy, layout and the call to action, reworked.
- Review required Refresh content Update stale numbers, screenshots and claims across pages.
Before
Numbers and claims that have gone stale.
After
The same pages, brought up to date.
- Review required Shorten copy Tighten a headline or paragraph to the length you name.
Before
The line at full length.
After
The same line, cut to the length you name.
- Review required Reorder sections Reorder the sections on a page from a screenshot.
Before
The page in its current section order.
After
The same sections, in the order from the screenshot.
Inspect · 6 plays
Read the site and report. Nothing is edited.
- Planned report Which pages get the most views? Rank pages by recorded pageviews in a named date window.
- Question Which pages get the most views?
- Required first Confirm the source, metric and reporting window.
- Result Available data with its limits, or an explicit missing-data reason.
- Planned report Which calls to action get clicked? Compare tracked button clicks on an agreed set of pages.
- Question Which calls to action get clicked?
- Required first Confirm the source, metric and reporting window.
- Result Available data with its limits, or an explicit missing-data reason.
- Planned report Which pages yield conversions? Compare a site-defined conversion across eligible pages.
- Question Which pages yield conversions?
- Required first Confirm the source, metric and reporting window.
- Result Available data with its limits, or an explicit missing-data reason.
- Planned report Which recent campaign converted best? Compare named campaigns using recorded UTM parameters.
- Question Which recent campaign converted best?
- Required first Confirm the source, metric and reporting window.
- Result Available data with its limits, or an explicit missing-data reason.
- Review required Site health check Titles, search descriptions, headings, links, image alt text and length, across your pages. Read-only.
- You Run a health check across the site.
- Ask Titles, descriptions, headings, links, alt text and length.
- Ask A findings report. Nothing is edited.
- Review required Investigate a change See what moved for a page or a search query, from your synced analytics and search numbers. Read-only.
- You What changed on this page?
- Ask Looking at synced analytics and search numbers.
- Ask A report of what moved. Nothing is edited.